Gels, Shots & Bars for Outdoor Activities
CLIF Bar is an American company which was founded in 1992. The company is currently based in California and continues to produces organic snacks and drinks perfect for outdoor enthusiasts and athletes. The name of the company comes from the name Clifford who is the father of Gary Erickson, the founder. The idea of the product came about one day one a 175-mile bike ride and after many hours spent mixing and testing in his mother’s kitchen, Gary finally decided on a recipe that would become the CLIF Bar. The famous CLIF Bar logo of the climber on the bar packaging was drawn by a friend on a napkin at dinner one night in San Francisco. Today you can find the CLIF Bar image on a variety of bars with flavours including sweet and savory so everyone can enjoy them. CLIF Bar also makes CLIF Energy Gels and Shot Bloks so you can enjoy the healthy snack in multiple forms.