In 1960, Åke Nordin pursued his childhood dream and started an outdoor clothing company in his hometown of Örnsköldsvik, Sweden, where the mountains, forest, and sea meet. Over the next 20 years, Fjällräven established itself as a leading manufacturer of rucksacks, tents, and apparel. They introduced their Greenland winter jacket and Wax in 1968. A decade later, their iconic Kånken backpack was created for local school children. The brand has always remained true to its mission; inspire people to explore nature with high-quality Scandinavian designs that focus on simplicity, practicality, and respect the environment. Whenever possible, they source eco-friendly materials to provide durable design solutions so their products can last generations. Since their arrival in Canada, Fjällräven styles like the Keb Trekking collection and popular Raven jackets have become staples on trails and sidewalks from Vancouver to Halifax.
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