Fjällräven's mission is to inspire the world to walk with nature, while crafting products for a lifetime of memories. Nature is waiting, now more than ever.Shop Fjällräven
In 1960, Åke Nordin pursued his childhood dream and started an outdoor clothing company in his hometown of Örnsköldsvik, Sweden, where the mountains, forest, and sea meet. Over the next 20 years, Fjällräven established itself as a leading manufacturer of packs, tents, and apparel. They introduced the Fjällräven Greenland jacket and Greenland wax in 1968. A decade later, their iconic Fjällräven Kanken backpack was created for local school children, while today, the brand continues to create new and stylish bags like the Fjällräven High Coast hip pack. They have always remained true to their mission; inspiring people to explore nature with high-quality Scandinavian designs that focus on simplicity, practicality, and a respect for the environment. Whenever possible, they source eco-friendly materials to provide durable design solutions so their products can last generations, which remains true for items like Fjällräven pants, jackets, backpacks. Since their arrival in Canada, Fjällräven styles like the Keb Trekking collection, including the Fjällräven Keb trousers, and popular Fjällräven winter jackets have become staples on trails and sidewalks from Vancouver to Halifax.