Herschel Supply Co.

Loading spinner

Herschel Supply Co: a brief history

Herschel is one of the world’s leading names in backpacks and travel accessories. But how did this mighty Canadian company get to this point?
It turns out that the company has a relatively short history, dating only back to 2009. That was the year that Herschel was founded by brothers Jamie and Lyndon Cormack. They named their company after the town of Herschel, Saskatchewan, where their family had lived for generations.
The company’s early mission was simply—to create timeless, multifunctional accessories that serve a utilitarian purpose while looking good. The products caught on today you can find Herschel products in offline retail stores across the world (as well as online).
Herschel is one of those product lines that is instantly recognizable. Known for their “hipster retro” style, all Herschel backpacks and products come with a subtle yet distinctive logo. The style of the products bring up nostalgia for the simple lines and motifs of past decades. This classic style makes them a must-have for people with a variety of interests and lifestyles. Customers have the choice of solid or patterned items.

An overview of must-have Herschel products

Herschel is best-known for their fun yet durable backpacks. Most popular is their “Little America” model, which comes in a variety of colours and patterns and can fit enough items for a weekend trip away. Smaller styles include the Heritage, Youth Heritage, and Nova backpack. All of these are perfect for school or for smaller trips.
Herschel also makes duffel (or duffle) bags. Perfect for a trip to the gym (though they also function as an airplane carry-on), these duffel bags include the Bennett... and Sutton models. The Bennett is a more traditional, sporty duffel bag and the Sutton is a classy rounded style.
Herschel travel accessories include tote bags, hipsacks, lunchboxes, laptop cases, and even wallets. Herschel is also well known for their trendy hats, which includes beanies of every colour and pattern and a selection of stylish ball caps for kids and adults alike.

Shop Herschel Supply Co. at Altitude Sports

Altitude Sport’s online store is the best source for Herschel products. As your go-to online shop for activewear and lifestyle products, we offer a carefully-curated selection of Herschel accessories to improve your quality of life. Discover your new favourite Herschel product today.



Frequently Asked Questions


Is Herschel a Canadian brand?

Yes, Herschel is a Canadian brand, based in Vancouver.

Why are Herschel products popular?

Herschel offers its customers classic everyday styles and practical travel accessories. Both their style and utility make them popular.

Who owns Herschel?

Herschel is owned by their parent organization, Herschel Capital Corp.

Herschel Supply Co. Related categories

  • Your Cart is Empty