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Founded in 2003 in the United Kingdom, Inov-8’s footprints are planted into muddy British fells. In the beginning, their goal was to test and innovate their footwear design by interacting with athletes in the environments they actually ran in. Over the last 15-years, this athlete-centric running brand has carved itself a niche on rugged terrain from the mountainous Alps to dusty Sahara tracks. Through it all, the brand’s cutting-edge design to the out and midsoles of shoes like the Roclite series has been key to their success. Models like the massively studded Mud Claw 300 have been awarded Best in Test by Trail Running Magazine, earning acclaim on the cold and snowy paths of Western Canada. Get a grip by making your next trail shoe an Inov-8.

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