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Founded in 2005, Swedish company POC entered the gravity sports market with a single mission; to make the safest ski helmet possible. A year after releasing their first award-winning design, their sleek helmet was photographed on 2006 Winter Olympic giant slalom Gold Medalist Julia Mancuso and the brand became a household name. After establishing themselves as the standard for safety in the ski and snowboard industries, the company released their first line of Octal cycling helmets in 2015. The next year, they developed a series of cutting-edge bibs and apparel to help cyclists ride faster, improving comfort with a touch of Scandinavian aesthetics. Now with a range of safety gear, goggles, and cycling clothes, POC equipment has the action and alpine sports covered, utilizing the world’s most innovative helmet technology to keep their team of professionals safe.

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