Our story begins with Founder and Creative Director Ilan Elfassy. Having always wanted to start his own fashion label, in 2004 his dream became a reality with the creation of SOIA & KYO. His focus on luxurious fabrics, refined construction, effortless wear and versatile styling made SOIA & KYO a global brand, with collections that have expanded online, throughout North America and beyond. Today, SOIA & KYO’s aesthetic of “beauty is found in simplicity” has led to outerwear that caters to all product categories twelve months out of the year, making it an accessible brand for everyone.
From contemporary outerwear to the perfect seasonal accessories, Montreal-based SOIA & KYO are a leader in women’s fashion. Established by Creative Director Ilan Elfassy in 2004, the brand is renowned for their sophisticated use of fabrics, modern designs, and classic silhouettes. Recently, their refined cold weather styles have garnered acclaim and worldwide recognition after being photographed on Meghan Markle. In Canada, their warm and stylish down jackets and winter parkas have become favorites in trendy districts of Montreal and Toronto. Whether it’s a leather jacket for fall or chic trench coat for April, SOIA & KYO has a range of elegant women's apparel to heighten your urban wardrobe.
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