Founded in 2009 by a collection of former Action Sports executives, Stance has become the leading retailer of women and men's socks for athletics, board sports, and the all-around urban lifestyle. The founders realized there was a hole in the sock market; one that could be stitched-up with well-made, breathable socks that featured proper cushioning and articulation. Fast-forward to 2018, and their renowned quality have helped them become the official socks of the MLB and NBA. The brand also has a roster of megastar endorsement deals with ‘Skater Of The Year’ Ishod Wair and celebrities like Rihanna officially repping Stance on their feet. In Canada, popular styles include their Star Wars collaboration along with padded ski and nowboard socks for winter. From Vancouver to Toronto, you can rest assured knowing that if your ankles feature Stance graphics or stripes, you're definitely in style and feeling comfortable.