Privacy Policy

Last Updated : May 2024

Altitude Sports respects your privacy and has a policy in place in order to state: how we collect, use and protect your information, when or why we may share your information, what your rights are with respect to your personal data and some of the choices you have. 

This policy applies whenever you use our website, contact us, make a purchase from us, or use any of our services and it applies to any personal information that we hold. If you do not agree with this policy, you should not use our website or services.

Your data is processed to provide you our services and to communicate with you.

What is personal data?

Personal information is any information that identifies you directly or in conjunction with other identifying information. The information we collect depends on the nature of your interaction.

What personal data do we collect and why?


What information do we collect?


When you make a purchase or initiate a return online

  • Name
  • Shipping & Billing address
  • Email
  • Phone number
  • Payment information
  • Purchase history of products
  • Process your purchases, requests for products, returns, refunds, services, & information
  • Define, update and maintain your preferences based on the choices you make when shopping on our website

When you create an account or become a Member

  • Name
  • Email
  • Phone number
  • Address
  • Language preference
  • Username & password
  • Create your account
  • Keep your account and membership active & monitored
  • Define, update and maintain your preferences based on the choices you make when shopping on our website

When you purchase a gift card

  • Recipient's name
  • Recipient’s email
  • Accompanying personalized message
  • Send the gift card on your behalf

When you choose to tag us, leave a review, leave a comment or feedback on our social media

  • Contents of the communications
  • Use them or publish them on our website
  • With your consent, publish your comments and opinions online to enhance and improve our product range

When you subscribe to our newsletter, contact us for customer service or returns

  • Email
  • Phone number
  • Contents of your message
  • Depending on your preferences, the type of products you're looking for, your language, and your month of birth
  • Inform you of our events, promotions and surveys
  • Market and promote our products and services
  • Assist you when you submit a comment, question or complaint

You can unsubscribe from our promotional emails by clicking on the "Unsubscribe" link at the bottom of the email.

When you navigate on our website

  • IP address
  • Identification number of your device 
  • Information about your operating system, your browser, a referrer site
  • Information about your online usage or behaviour
  • Ensure site operation
  • Adapt our content, understand browsing trends, evaluate the effectiveness of advertising campaigns and improve your overall experience
  • Understand your areas of interest and show you pertinent ads including on third-party sites
  • Assume your location, preferences or interests

For more information, see our Cookie Policy.

Who do we share your personal information with and why?

In the course of our business, we may disclose some of your personal information to our affiliates, to third parties operating on our behalf and at our direction, and where permitted or required by law.

When using a service provider, we take appropriate measures to ensure that your information is used to provide our services to you in accordance with applicable laws and this policy. We disclose only the information necessary to perform these tasks.

Third-party category

Information provided or collected

What they do for us

Hosting services

  • Contact details
  • Payment information
  • Carry out online orders
  • Process non-cash payments and verify and validate the information you provide us when placing an order

If you choose to pay with a PayPal account or make interest-free payments with Sezzle, you will be redirected to their site to complete the secure transaction. Please consult the PayPal and Sezzle privacy policies to learn how these sites use your information.

Hosting services

  • We collect all personal information
  • Information hosted on secure cloud servers

Delivery services

  • Contact details
  • Browsing information
  • Purchase history
  • Delivering products

Customer support services

  • Ensure customer service
  • Treat returns

Survey agency

  • Conduct research surveys

Advertising partners

  • Display advertisements on third-party sites
  • Create custom audiences to improve the relevance of targeted ads
Analytical partners
  • Improve the quality of analytical data and allow us to understand how users interact with our site


We may collaborate with local, national, or international law enforcement or other authorities in the investigation of unlawful activities. If such an investigation requires disclosure of personal data kept in our records, we may be required by law to cooperate. We also reserve the right to report improper or unlawful user activities on our site, which may require the disclosure of personal data relating to those individuals conducting such improper or unlawful activities.

Where do we store your personal data?

Note that some of our third party service providers are partially or fully located outside of Canada. As a result, your personal information may be stored and processed outside of Canada, and may be subject to the laws and access by government or regulatory organizations outside of Canada.

For example, the personal data we collect is stored on cloud servers hosted with Amazon Web Services and Shopify and located in the United States. The transfer to the United States is made under the standard contractual clauses approved by the European Commission to protect personal data transferred outside of Europe. In addition, these cloud service providers are certified under the ISO Standards and offer the highest security safeguards. Please note that when your personal data is transferred to another country, they becomes subject to the laws of that country.

Before we disclose your personal information, we implement safeguards. We carry out a risk analysis to assess all the factors that may impact your privacy and the protection your information will receive abroad. We also sign a contract or agreement that includes appropriate security measures for the information communicated.

How do we secure your personal data?

We limit access to your personal information

Only personnel who need to process your personal information in order to perform their duties have access to it. These persons only have access to the information they need to fulfil their tasks.

We implement robust security measures

We have implemented several types of measures to protect your personal information against loss, theft and unauthorized access, use or disclosure. These include:

  • Physical measures, such as locked facilities
  • Technological measures, such as the use of secure servers, encryption of information transmitted during the order process, firewalls and authentication measures that comply with our industry standards. Encryption protects information, such as your credit card number, and billing and shipping information by scrambling it before it is sent from your computer. Only once we receive your information is it decoded, and we make all reasonable efforts to ensure its security on our own systems.
  • Organizational measures, such as the adoption of an information security policy.


How long do we keep your personal data?

We retain your personal information for as long as necessary to fulfill the purposes for which it was collected, for as long as we have a business or legal reason to do so, or as otherwise permitted or required by law. 

Even if you no longer have ties with us, we must retain your personal information for a certain period of time in order to meet our obligations or in exceptional circumstances, such as in the event of litigation. As long as we retain your personal information, we will continue to protect it and ensure its confidentiality.

What are your rights with respect to your personal data?

We strive to ensure that any personal data we retain and use is as accurate, complete and up-to-date as necessary to provide you our services. These are your rights with respect to the personal data we collect and use about you: 

  • Access. You have the right to access and obtain a copy of any of your personal data that we collect and use about you. 
  • Rectification. You may request that we correct any inaccurate, outdated or incomplete data we may have about you. The membership information you previously provided to Altitude Sports may be updated online at, or by calling our customer service.
  • Deletion. You may request that we delete the personal data we hold about you unless it must be retained to provide you the services you have requested or to protect our rights or to exercise or defend against any legal claims.  
  • Opt-out. You may withdraw your consent at any time to the collection, use, disclosure or any other form of processing of your personal data by Altitude Sports. You may also withdraw your consent to receive our email marketing communication at any time by clicking on “Unsubscribe” at the bottom of the email, and follow the instructions.

To submit a request to exercise any of your rights, please contact us by email at We may verify your identity. We will reply within 30 days. 

If for any reasons we are unable to provide you access, correct or delete your personal data, we will explain the reasons why.

Contact Us

If you have any questions or concerns regarding the protection of your personal data at Altitude Sports or our affiliated websites, please contact 

Privacy Officer, at 

By email at: 

By phone at: 

1 800 729-0322 (Canada and U.S.) 

514 495-1111 (Local and International). 

By mail at:

601a-90 Beaubien West

Montreal, Quebec

H2S 1V6

If you still have concerns about the protection of your personal data at Altitude Sports, you have the right to file a complaint with the privacy or data protection authority of your country.

The Office of the Information and Privacy Commissioner for British Columbia

The Office of the Information and Privacy Commissioner of Alberta

Commission d’accès à l’information du Québec

Office of the Privacy Commissioner of Canada

Changes to this Privacy Policy

We may update this privacy policy in the future, in accordance with applicable data protection legislation and business practice. Any significant changes to this privacy policy will be highlighted by placing a prominent notice on our website or by any other means suitable for reaching you.


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