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The softest and most functional underwear made with bamboo fibre.

Winter running essentials, sunglasses, down jackets, and more.

Gloves, mittens, toques, scarves, and more for those frigid days.

Styles that withstand anything, from extreme cold to wet snow.

Accessories & Gear

PFAS-free outdoor clothing for kids.

Skiing & Snowboarding

Camping & Hiking

Refine everyday possibilities with athletic fluidity.

SUGOi Men's Softshells and Windbreakers

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Canada's leading online retailer for life in the city and the outdoors.