In 1980 on an idyllic beach in Lahaina, Maui, a small company started selling sunglasses to protect people’s eyes from harmful rays. Their thinking went beyond just nice shades: they wanted to bring the brilliant colours of the island to life while offering the best in protection. Their innovations led to their PolarizedPlus2 lens. They’ve evolved from a small beachside retailer to an international brand with 125 styles of eyewear, all polarized and protect your eyes from UVA and UVB rays. Maui Jim retains that beach-like feeling, even as far as Canada. From their Wiki Wiki’s or a pair of Kawika’s, the sunglasses evoke the sun we all live under, work in, and seek year-round.