Cookie Policy

Last updated: January 30, 2024

The Altitude Sports website makes use of cookies to optimize and improve the functionality of its websites. As we aim to protect your privacy and improve the user-friendliness of your visit to any of our websites, we feel it is important that we outline in this policy how and why we use cookies.

For more information about our privacy practices, please consult our Privacy Policy.

What are cookies?

Cookies are small and simple text files that are stored by your computer or mobile device when you use our websites. Nearly all existing websites make use of cookies.

Cookies make it easier for you to navigate our websites, as they allow us to tailor the information and content to your preferences and personalize your experience. Information we collect through the use of cookies and similar technologies enables us to understand how our websites are being used and how we can further improve them.

How to manage your cookie preferences?

We can only set cookies if your browser allows them. You can choose to accept or decline cookies not essential to the functionality of our websites.

If you wish to block cookies, you can modify your browser settings. In this case, certain features of our websites may be disabled, such as the inability to open an account, place an order, or use our chat function. You can modify your browser settings to notify you each time a cookie is stored. You may also delete cookies that have been stored. Please note that you will need to modify the settings for each browser and computer you use.

Which types of cookies do we use?

Strictly required

Strictly required cookies ensure that our websites function correctly. Examples include the saving of browser settings. These cookies cannot be deactivated, but they have no impact or limited effect on your privacy as no personal information is collected or transmitted to us. Among other things, these cookies ensure that:

  • the load time on the websites is balanced, keeping it functional and available; and
  • the misuse or potential problems on our websites can be detected.

Examples of strictly required cookies we use include the following:





Used to store a few details about the user such as the unique visitor ID.

12 months


Used to identify a user after they sign into the website as a customer so they do not need to log in again.

12 months


This cookie is used in conjunction with the payment window. The cookie is necessary for making secure transactions on the website.

1 day

Performance cookies

We may use Google Analytics or other analytics providers to collect statistics about the use and users of our websites. By measuring the use of the websites (or specific parts thereof), we can improve our websites for the benefit of users. We further use these statistics to measure the number of visitors, the duration of the visit of each visitor, how visitors navigate through the different pages on our websites, consider which sections of our websites need adjustments or should be revised, and optimize our websites in general.

The following performance cookies used on our websites are:





Used to distinguish users by assigning a randomly generated number as a client identifier.

2 years


Used to distinguish users.

24 hours


To store and track visits across websites.

13 months


Unique user session monitoring across pages. 


Marketing and retargeting cookies

Marketing and retargeting cookies are usually set by our marketing and advertising partners. They may be used by them to build a profile of your interest and later show you relevant ads. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, the ads displayed will not be tailored to your interests.

Examples of marketing and retargeting cookies we use include the following: 





Used for targeting purposes to build a profile of the website visitor's interests in order to show relevant & personalized advertising.

2 years


To provide ad delivery or retargeting, store user preferences.

6 months


Contains browser and user unique ID combination, used for targeted advertising.

3 months


Measures ad performance and provides recommendations.

2 years

Functional cookies

Functional cookies enable our website to offer additional functions and personalisation. They can be set by us or by third-party service providers that we have placed on our pages.

Examples of functional cookies we use include the following:  





Indicates when the user is logged in.



This cookie stores the browser window dimensions and is used by Facebook to optimize the rendering of the page.


Which third-party cookies do we use?

Third parties, such as service or analytics providers, may also place cookies on your computer when you visit our websites. Third-party cookies enable third-party features or functionality to be provided on or through the website or service you are using (such as interactive content and analytics). These cookies belong to and are managed by these other parties. You can set or amend your web browser controls to accept or refuse cookies. If you disable cookies in your web browser settings, no cookies can be placed on your device. In the event that you allow cookies, the privacy and cookie policies of these third parties apply.

In general, the following third party cookies may be set when you use the Altitude Sports website: 

  • Facebook – when you are logged in to Facebook on your device, a cookie may be set to follow your interests on our website.
  • Google Analytics – We use Google Analytics, including Google Analytics cookies, to collect anonymous traffic data to help us analyze how members and visitors access and use the Altitude Sports website, and for other Analytics services relating to website activity and internet usage. Learn about how Google uses data from Google Analytics and how to opt out from Google Analytics by following the links in the table below

Table of
third-party cookies

Third party

Privacy policy


Your choices


Facebook Privacy Policy

Advertising served and measured by Facebook Audience Network

Facebook Opt Out


Google Privacy Policy

Advertising served and measured by Google Ad Manager and Google Marketing Platform

Google Opt Out

Google Analytics 

Google Privacy Policy

Analysis of Altitude Sports usage patterns

Google Analytics Opt Out


If you have any questions or concerns regarding the use of cookies by Altitude Sports, or any comments regarding this cookie policy, please contact us by email at  

Privacy Officer

By email to:

By phone at:

1 800 729-0322 (Canada and U.S.)

514 495-1111 (Montreal region and internationally)

Will we change this policy?

We may modify this Cookie Policy in compliance with any applicable privacy legislation and our business practices. Any significant changes will be indicated by a prominent notice on our website or by any other means suitable for reaching you.

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