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The brainchild of company founder and president, PM Tenore, RVCA has built its brand on transcending the boundaries of action sports, the SoCal lifestyle, and traditional culture. According to Tenore, the brand is about balance. With a team of ambassadors that range from skate legend Andrew Reynolds to prominent artists and bands, the company is dedicated to supporting the cultures it was created for. With a product collection that spans jackets to casual hoodies and branded headwear, RVCA products will keep you looking fresh on the streets of any Canadian urban center.

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