In 1978, an Australian surfer combined his love for footwear with sheepskin, founding UGG in California. By the 80’s, the brand became a symbol of SoCal culture, with their slippers and footwear in shops along the coast. In 2000, the company skyrocketed after Oprah declared them one of her “Favourite Things.” Today, UGG Australia is one of the most successful brands for boots for men and women, with their sheepskin footwear gaining endorsements from the likes of Tom Brady and Rihanna. Their popularity has allowed them to create other styles, designing classic-looking leather Bonham and Chelsea boots. In Canada, the brand’s collection of cozy and waterproof winter boots for women are hit, while their men's footwear models continue to evolve.