1997 was a good year to be a skateboarder, snowboarder, surfer - or all three. Volcom was founded and helped start board sports revolution that spawned a lifestyle of Youth Against Establishment. Today, their creative minds and passion for boarding persist. From surf bikinis to slim-fit chino pants, Volcom designs stylish and technical apparel and outerwear for a team of the world’s best action sports athletes. In Canada, Volcom snowboarding jackets and pants are fixtures on chairlifts and terrain parks all winter. During the colder months, their fleece hoodies and nylon windbreakers help cut the chill. Three decades in and Volcom has stayed faithful to the industry that made them.