Our mission is to equip you with the most durable, well-designed goods through an unequaled online experience.
What We Believe In
Form that functions
The primacy of functional design, for us, means everything needs to serve a purpose. That functional precision also dictates the products we carry and drives us to provide the easiest shopping experience ever.
We showcase the highest aesthetic standards and strive to make all our products sing by carefully curating collections, designing refined experiences, and creating relevant, enriching content. We believe that aesthetics can make us happier.
Making every step of your shopping journey as personal as possible, and offering best-in-class advice about premium gear and technical apparel, can make it feel like you've arrived at the biggest little shop online, whether you're new to the outdoors or a hardcore adventurer.
Living harmoniously with nature, promoting equality, and championing diversity are our cornerstones. Giving to non-profits with an outdoor view of the world is an always-growing habit. Featuring these brands, working with people who embody these values, striving to lower our environmental footprint, and educating customers - we can change things for the better, together. Since our foundation, we've made over $850,000 monetary and in-kind donations to organisations that help people in need, through mental health programs, homeless shelters, preserving and protecting the outdoors, or including youth and the BIPOC community in the outdoors.
Altitude Sports was born when the love of the outdoors met Montreal’s flair. From a single storefront, it has grown into a haven for those who value comfort and style. Co-CEO's Alex Guimond and Max Dubois are more than just owners: they are longtime friends, passionate outdoorsmen and technical apparel afficionados. At heart, they're entrepreneurs, and in true entrepreneurial spirit, they built Altitude Sports by responding to and anticipating their growing clientele's needs and desires.
Pictured: Co-CEOs Alexandre Guimond & Maxime Dubois in Norway to open the Norrona account, 2014
The first Altitude Sports store opens, known at the time as 'Altitude Sports Plein Air', created with the aim to promote the outdoors by selling and renting quality outdoor apparel and equipment.
The online store launches - the first online outdoor retailer in Canada in the nascent days of ecommerce. The website becomes well known to people looking for very specific products, often difficult to find in traditional brick-and-mortar stores. We were already carrying brands like The North Face, Arc'teryx, Salomon and Osprey, and offer special request orders - the first store to do so - which explode in popularity.
A new version of Altitude-sports.com launches, with three staff members running and developing the site out of the back of the store. The new website outsells the brick-and-mortar shop one year after launching. Many of the employees from back then are still working for the company today.
We launch a partner site, TheLastHunt.com, an online outdoor discount store and the first of its kind in Canada. The Last Hunt promises the best year-round prices on the biggest outdoor brands to deal hunters. This marked the start of donating $1 per order to the Wildlife Preservation Fund, beginning our long history of social giving that continues today.
Employees Alexandre Guimond and Maxime Dubois buy Altitude Sports, becoming majority owners. We begin carrying well-known urbanwear brands, with a strong push into both technical urban and outdoor brands to meet the needs of two intersecting clienteles, both of which sharing a common desire for comfort.
We start the "Don't Dump that Downie" pilot project, collecting jackets in wearable condition to donate to the Old Brewery Mission.
We introduce running with Saucony, followed by Mizuno and Brooks in 2015. We open the yoga category with renowned yoga brand Lolë.
A new visual identity launches as the logo is redesigned to centre around the individual, allowing our focus to extend further than the outdoors. Comfort is at the forefront, whether in the city or in nature. During the same year we open our cycling category.
We launch our first collaborations with well-regarded brands like Quartz Co., Arc'teryx, Nobis and Garneau. We help design and launch the first ever parka insulated with milkweed, a local, renewable, completely natural fibre, with Quartz Co.
Alti Action starts up, a charitable movement supporting causes aligned with our beliefs of supporting nature, promoting equality, and championing diversity. To date, Alti Action has collected over $530,000 for organisations that embody these values.
Altitude Sports begins writing Brand Stories, inspiring articles that offer a behind-the-scenes peek at our partner brands. These stories are brought to life by our writers and photographers, who travel to remote areas around the world, bringing the secrets behind the most innovative apparel and gear to our customers.
We launch our Marketplace and connect our regular site to the inventory of partner brands, offering our customers enhanced options for sizes, colours, and more, to complement their shopping experience. This is the natural evolution of the special order service from our St-Denis days. We also receive new investment from BDC Capital to support our growth.
We move to a larger, state-of-the-art warehouse and launch our Same-Day/Next-Day Delivery options. We accelerate the growth of the Training category in light of the increasing demand for at-home based workouts.
Today, we've expanded our offering into skis and snowboards, kidswear, extended sizings and fits, and water sports. We're proud to have become a Canadian ecommerce leader, all the while working and playing at the intersection of fashion and the outdoors.
We are a business with the outdoors at its core. From the beginning, our employees have been gear junkies and thrill seekers. We’ve grown into a place that combines people with different tastes, trends and talents, from fashion followers to tech savants to outdoor lovers. The people at Alti share a camaraderie and a connection to our original friendly, open-minded, outdoor DNA. Work well done and success takes sweat equity, and are celebrated - but maintaining a healthy work-life balance is just as important.
- Benefit from group insurance
- Develop your potential and evolve within the team
- Work flexible hours
- Be in a booming neighborhood accessible by public transport
- Be a part of our employee activities: happy hour, sport outings, etc.
More to explore
Join our team
If you're an outdoor and fashion enthusiast, check out our career opportunities.Join our team
For inspiring people stories and the latest trends, head to our Inspiration page.Get inspired
Learn about our donation program and how we support the outdoors through environmental protection, youth outreach, and diversity programs.Give back
We can tell you about how hard we work to offer the very best in outdoor ecommerce, but why not let the headlines speak for themselves? Check out featured press articles and contact us at firstname.lastname@example.org for more information or media inquiries.
Canadian Online Retailer ‘Altitude Sports’ Sees Explosive Growth Since April.
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Retailer that raised salaries to attract talent remains an outlier.
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Altitude Sports expands same or next-day delivery to six more cities.
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The Globe And Mail
How Altitude Sports’ digital shift prepared it for the pandemic.
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