New Balance

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Whether finishing a marathon or following the pack at your local running club, New Balance is there to help you achieve. It's why the shoes are styled with high-performance technology and there is an acute movement of giving back to the community: so that everyone can achieve and succeed.

Shop New Balance
Shop New Balance

New Balance

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About New Balance Running Shoes and Sneakers

New Balance running shoes and sneakers are styled with high-performance technology that creates comfort, supports performance, and helps athletes perfect their craft.

Comfort and Dependability with New Balance

New Balance is a major global footwear manufacturer. They are ubiquitous with shoes across various athletic disciplines. As a brand, New Balance is known for creating comfortable athletic shoes, running shoes, and sneakers used by a wide spectrum of people. The snug fit, fresh foam midsole, and additional stability set them apart.
With a history stemming from arch support, New Balance prides itself on thoughtful design and ultimate comfort. New Balance shoes are carefully cultivated from decades of industry experience and are worn by celebrities... and athletes like Timothee Chalamet, NBA legend Kawhi Leonard, Chris Pine, and Rihanna. New Balance fresh foam and gel inserts, which help feet stay happier for longer, are two of its main competitive differences.
Recently, New Balance sneakers, running shoes, and casual shoes have benefited from a huge boom in popularity. Many people are praising their fresh foam sneakers, running shoes, athletic shoes, neutral cushioning stability, and sleek athletic look. The company also helps create positive change in communities around the world through philanthropic endeavors. New Balance support 1% for the Planet, Sports Mentoring Program, and GLSEN’s Changing the Game Program, which promotes safe and inclusive locker rooms for LGBTQ+ K-12 students.

The New Balance Story

New Balance was founded in 1906 as a specialty arch support manufacturer. Throughout its long and storied history, the company has pioneered footwear to take people farther. They have been designing and manufacturing running shoes since 1960 and capitalized on a running boom in the 1970s to grow operations significantly.
In recent decades, the New Balance family continues to grow by incorporating new brands under its umbrella. To date, they’ve pioneered various types of running shoes, basketball shoes, baseball shoes, skateboarding shoes, everyday sneakers, and apparel. They also maintain a manufacturing presence in the US and UK, unlike many competitors who manufacture exclusively outside of both North America and Europe.
New Balance sneakers, athletic shoes, and casual footwear offer something for everyone. The Fresh Foam Hierro running shoe has been featured on many best-of lists, alongside many other fresh foam varieties for both trail and road running. The 997H, 574 Cores, and 237 shoes are stylish and savvy options for casual walking.



Frequently Asked Questions


Are New Balance running shoes good?

New Balance running shoes are great for runners looking for an added level of cushioning and stability. Various models of New Balance running shoes offer fresh foam cushioning, a grippy outsole, a medial post for motion control, and remain lightweight. New Balance Canada shoes are great for trail running, road running, cross country, and indoor training.

What is the difference between New Balance Fuelcell and Fresh Foam?

New Balance fresh foam is a type of cushioning that offers softness underfoot. It’s included in many varieties of shoes. New Balance Fuelcell is a nitrogen-infused foam that helps feet drive off of the cushioning platform quickly. Both are designed to help alleviate discomfort, but the Fuelcell is more of a performance enhancement technology.

Why are New Balance shoes so popular?

The recent resurgence of popularity for New Balance can be attributed to a few things, the desire for casual footwear during the COVID era lockdowns, social media images of celebrities wearing them, and New Balance's varied list of collaborators. And while the lifestyle component may have thrust New Balance back into the fashion spotlight, it’s the company's popularity in the athletic field that anchors the footwear giant. Successful athletic shoes in disciplines like basketball, trail running, cross country, and baseball will safeguard their relative availability for the future.

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