Smartwool makes high-quality socks and apparel using responsibly sourced Merino wool. They focus on comfort, fit, and durability to help you go far and feel good in the outdoors.
Shop SmartwoolNew Intraknit Base Layers by Smartwool use less seams, an articulated performance fit, and body-mapped insulation to cut down on bulk while allowing for better movement. They’re breathable, flexible, and perfect for helping keep you warm in variable conditions and high-intensity activities.
Shop nowGo Far. Feel Good. This is Smartwool’s motto and our own state of mind as we headed to Roger’s Pass, British Columbia at the end of March for a weekend of ski touring. Discover our adventure ›
Shop this collectionSharing a passion for premium fibers and bold designs, Smartwool has combined CHUP's unique, art-inspired patterns with their Merino and knitting expertise for a collection of truly unique and extraordinarily comfortable socks, sweaters, and accessories.
Discover the collaboration
Founded in 1994 by Steamboat, Colorado ski instructors, Smartwool's first merino wool socks were the warm answer to cold feet for winters spent on the Rocky Mountains. A quarter-century later, their socks and apparel remain solutions to cold, sweaty, and stinky garments in any outdoor setting. From tights to base layers and technical sweaters, the brand is dedicated to creating clothing and accessories through innovative merino wool designs. Temperature regulating and moisture-wicking collections of Merino 150 and PhD apparel are perfect for runners, hikers, and climbers. They also source their high-quality wool from the non-mulesing New Zealand Merino Company. Don’t sweat your sweat with the best merino wool products from Smartwool.