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The people at Patagonia appreciate that all life on Earth is under threat of extinction. They use the resources at hand—their business, investments, their collective voice and imagination—to do something about it.

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Shop Patagonia


Every piece of plastic ever made is still on the planet. To help reduce plastic pollution, Patagonia is finding new ways to turn previously discarded forms of plastic, like fishing nets, into useful items you’ll wear proudly forever.

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Founded by Yvon Chouinard in 1973, Patagonia is the original brand with an eco-conscience. Their logo outlining Mount Fitz Roy is now synonymous with quality outdoor apparel worldwide. Chouinard began by designing climbing equipment and clothing. In 1989, he re-focused the company on soft goods, peddling stylish fleece sweaters, rain jackets like the Torrentshell, and hiking backpacks to a mix of hardcore outdoor enthusiasts and urbanites. Their best selling Better Sweater has been a staff favorite here for years, along with the Nano Puff—the ultimate puffer jacket. What makes this brand genuinely unique is their dedication to improving their source materials; utilizing recycled materials, organic cotton, and ethical down, while steadily upping their clothing quality. They also only employ Fair Trade labour and are renowned for donating 1% of their profits to environmental charities. You can rest assured knowing your Patagonia hat, Synchilla Fleece or Down Sweater has the timeless style for Toronto and Vancouver while maintaining the soul for Canada's great outdoors.

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