Founded by Yvon Chouinard in 1973, Patagonia is the original brand with an eco-conscience. Their logo outlining Mount Fitz Roy is now synonymous with quality outdoor apparel worldwide. Chouinard began by designing climbing equipment and clothing. In 1989, he re-focused the company on soft goods, peddling stylish fleece sweaters, Torrentshell rain jackets, and hiking backpacks to a mix of hardcore outdoor enthusiasts and urbanites. Their best selling Better Sweater has been a staff favorite here for years, along with the Nano Puff, which has become must-have for week long adventures. What makes this brand genuinely unique is their dedication to improving their source materials; utilizing recycled materials, organic cotton, and ethical down, while steadily upping their clothing quality. They also only employ Fair Trade labour and are renowned for donating 1% of their profits to environmental charities. You can rest assured knowing your Patagonia hat, Synchilla Fleece or Down Sweater has the timeless style for Toronto and Vancouver while maintaining the soul for Canada's great outdoors.